Accureply purl technology 

 

Delivered Solution:   
AccuReply is a unique and advanced software application specifically developed to maximize responsiveness of direct mail campaigns with customized product/service offerings using the PURL (Personalized URL) technology.   

PURL’s in short are newly developed marketing technology components providing the perfect message, to the perfect prospect at the perfect time.  Tasked with management of multiple databases exceeding 300 million records with 150 variables per record, Blackline developed customer owned technology that indexed, located and presented the ideal marketing message in a fraction of a second thereby yielding the results and responsiveness of future marketing campaigns.

 

Engagements:

  • Data storage - 100 million+ records
  • Rapid indexing of data elements
  • Dynamic page creation per PURL
  • Automated commerce system
  • Custom software development