Delivered Solution:
Dynamic web store solution that allows the customization of promotional merchandise based on the geography and demographics of web visitors. Tasked with multiple university locations nationwide, Kaplan implemented the services of Blackline to help improve promotional print sales, improve student spirit and single-source management of promotion material for nationwide campuses.
Engagement:
- Geography based IP logic
- eCommerce Web Store
- National customization based on geography
- Duel connectivity into internal CRM
- Mass usage redundency